01 / Collaborations
Selected work
Creative partnerships shaped into identity systems, launch frameworks, and cultural digital infrastructure. Click any project to open full documentation, approach, and document galleries.
Bacha Arts
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01 / The Vision
The goal was to give contemporary painter and art historian Yassine Bacha a coherent professional stage: introducing the work to galleries and collectors with gravitas, while leaving ample room for future exhibition cycles and curated private collections.
02 / Strategic Approach
- Portfolio Structure: Architected a minimalist catalog sequence allowing texture, impasto, and color studies to take absolute primacy.
- Curatorial Voice: Authored bilingual curatorial narratives that contextualize modern artistic gestures within Moroccan architectural and historical memory.
- Identity Foundations: Formulated restrained brand guidelines spanning typography, palette harmony, and digital publication rules for gallery proposals.
“An unfolding study of form, material, and memory. Each work holds an intimate conversation between gesture and place.”— Curatorial Framework Draft
Key Highlights & Practice
Identity System
Exhibition Writing
Artist Statement
Editorial Design
Gallery Pitch Architecture
01
Unified visual identity system
3+
Exhibition and collection frameworks
Yassine Bacha Portfolio · Curated Artwork & Exhibition Spreads
Saffron Mirha
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01 / The Challenge & Vision
Introducing an authentic Pakistani culinary experience to Rabat required debunking common regional myths while celebrating royal Mughal heritage and warmth. The objective was to build an organic marketing engine with rigorous visual and editorial consistency prior to restaurant launch.
02 / Architectural Pillars
- Brand Positioning & Storytelling: Defined high-converting narrative pillars ("Did You Know?", "Food Tips", "Myth vs Fact", "Saffron Spotlight").
- The 3-Second Hook Architecture: Implemented strict hook rules across carousels (curiosity, pain point, bold statement) based on the comprehensive Design Remarks guideline deck.
- Systematic Visual Templates: Established precise margins, standardized watermark placement, color-coded hierarchies, and repeatable Canva/Affinity design standards.
“A generous table, a vivid point of view, and a welcome that feels unmistakably its own. Authentic flavors, timeless hospitality.”— Saffron Mirha Launch Manifesto
Strategy & Design Architecture
Go-to-Market Roadmapping
5 Thematic Carousel Formats
Canva & Affinity Templates
Design Remarks Guidelines
Visual Quality Assurance Rules
28+
Ready-to-publish social assets
5
Targeted editorial content pillars
Extracted PDF Carousels & Design Remarks Deck
Caftan Heritage
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01 / The Cultural Archive
Preserved across generations within the storied Belkheyat family workshop, this private collection chronicles rare Moroccan caftans dating from 1921 to the late 20th century. In 2022, UNESCO formally inscribed Moroccan Caftan craftsmanship on the Intangible Cultural Heritage List.
02 / The Turnkey Framework
- High-Resolution DSLR Direction: Executed detail photography and specialized chromatic grading honoring historical fabrics—from Ntaâ golden embroidery and Kemkha brocades to rare silks and velvets.
- Curatorial Chronology: Segmented 30+ masterworks into 4 seminal curatorial cycles: The Imperial Court & Golden Thread, The Master Weavers of Fez, Cross-Cultural Dialogue & The Silk Routes, and Mid-Century Modernity.
- Turnkey Commercialization: Designed monetization workflows for international museum loans, diplomatic cultural summits, high-fashion rentals, and collector partnerships.
“A family collection, held across generations and brought into view through the details of cloth, craft, and care. We invite you to discover the threads that connect us all.”— Foreword, The Cultural Heritage Portfolio of Historic Moroccan Caftans
Institutional Presentation Assets
34-Page Master Portfolio
High-Res Fabric Photography
UNESCO Historical Context
Curatorial Nomenclature
Museum Outreach System
100+
Years of documented textile heritage
(1921–2020s)
4
Curatorial collection eras
articulated
Pages from the 34-Page Institutional Heritage Portfolio
02 / In practice
Practical Experiences
Work across commercial strategy, digital marketing, and international operations. Explore roles for execution frameworks, interactive workflows, and deliverables.
Hover, tap, or tab into a role to explore
Project Manager
Architected commercial strategy, positioning, and pitch collateral for a secure AI-powered data aggregation and natural-language financial query platform.
Key Contributions
- Commercial Pitch Architecture: Translated complex proprietary algorithms into compelling executive narratives for enterprise decision-makers.
- Security & Compliance Framing: Formulated sandbox and enterprise compliance value propositions for banking and finance partners.
- GTM Sales Collateral: Produced strategic decks, product roadmaps, and stakeholder demonstration scripts.
Competencies & Artifacts
AI Product Strategy
FinTech Data Ingestion
Executive Pitch Decks
Softskills & Strategic Reflection
Learned to bridge deep technical engineering with commercial reality: translating complex algorithmic architectures into unambiguous business value that inspires client confidence.
Digital Marketing
Orchestrated automated multi-channel lead nurturing workflows in Marketo and engineered Power BI dashboards to quantify campaign attribution and pipeline ROI.
Key Contributions
- Marketo Lifecycle Flows: Built automated behavioral trigger sequences, drip campaigns, and lead scoring matrices.
- Power BI Campaign Intelligence: Built multi-touch attribution dashboards measuring CAC, conversion rates, and revenue pipeline.
- A/B Experimentation: Optimized email subject lines, messaging copy, and CTA positioning to maximize click-throughs.
Competencies & Artifacts
Marketo Automation
Power BI Dashboards
Lead Scoring Matrices
Funnel Conversion ROI
Softskills & Strategic Reflection
Connected creative communication directly to cold data metrics: grounding marketing creativity in quantifiable attribution models and systemic revenue operations.
Global Exchange
Directed outbound cross-border exchange programs, managed international partner agreements, and steered youth leadership mobility across European and Latin American entities.
Key Contributions
- Cross-Border Operations: Coordinated international visa compliance, onboarding logistics, and cultural prep seminars.
- Bilateral Negotiation: Established performance pacts and mutual candidate pipelines with foreign national teams.
- Leadership Facilitation: Led team retrospectives, conflict mediation, and cross-cultural workshops.
Competencies & Artifacts
International Relations
Cross-Cultural Leadership
Youth Development
Softskills & Strategic Reflection
Developed high emotional intelligence and operational agility: navigating diplomatic relationships, diverse global cultures, and fast-moving stakeholder priorities.
03 / Study
Education & certifications
Strategic foundations, platform expertise, and analytical practice.
Hover, tap, or tab into a credential to explore
01 / Graduate study
Master's degree · Rabat Business School
Strategic & Digital Marketing
AMBA
AACSB
EQUIS
Triple crownAccredited by AACSB, AMBA, and EQUIS, a distinction held by roughly 1% of business schools worldwide.
Academic Highlights
Mastered the alignment of brand strategy with digital ecosystems. Key areas of study included consumer analytics, e-commerce, SEO/SEM, omnichannel campaign management, and digital transformation, building a strong foundation in both data-driven decision-making and creative market positioning
02 / Professional certificate
Meta · through Coursera
Meta Social Media Marketing
- 01Introduction to Social Media Marketing
- 02Social Media Management
- 03Fundamentals of Social Media Advertising
- 04Advertising with Meta
- 05Measure and Optimize Social Media Marketing Campaigns
- 06Meta Social Media Marketing Capstone
Academic Highlights
Developed end-to-end social media campaign management, from organic content creation and community building to structuring paid Meta Ads. Gained hands-on experience in defining target audiences, utilizing Meta Ads Manager, A/B testing creatives, and analyzing campaign metrics to optimize ROI
03 / Data & analysis
Certificate · University of California, Davis
Data Wrangling, Analysis & A/B Testing with SQL
Academic Highlights
Bridged the gap between raw data and actionable business insights. Focused on advanced SQL querying, data wrangling techniques, and statistical A/B testing to evaluate performance metrics, optimize user experiences, and validate strategic marketing decisions with hard data.
04 / What I do
My services
Clear strategy, expressive systems, and measurable momentum.
From defining the initial idea to tracking the final results, I bridge the gap between strategy, creative execution, and data to help your brand grow.
Strategy / Creative / Growth
Set the direction
Strategy & positioning
Insight → Intention
Explore offering
Methodology & Strategic Approach
Great marketing starts with clarity. I help you cut through the noise by researching competitors and figuring out exactly why customers should choose you. The result is a grounded strategy that guides your campaigns, pitch decks, and daily communications.
Core Scope & Focus Areas
- Audience Profiling: Defining your ideal customers, understanding their behaviors, and finding out what drives their decisions.
- Core Messaging: Turning technical features into clear, compelling benefits that make sense to your audience.
- Go-To-Market Planning: Structuring realistic launch steps, channel strategies, and practical timelines.
- Brand Voice & Tone: Creating a distinct tone, core messages, and compelling narratives for presentations and sales.
"Strategy isn't about doing everything; it's about making deliberate trade-offs to dominate a clearly defined space."Principle 01 · Positioning Signal
Framework 01
MAKE
meaning
meaning
Typical Deliverables
Brand Strategy Document
Go-to-Market Plan
Buyer Persona Matrices
Competitors Analysis
Pitch Deck & Narrative
Build the system
Digital & social marketing
Plan / Publish / Scale
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Methodology & Systematic Growth
Consistency is key to growing an audience. I build reliable content plans and automated workflows that keep your audience engaged without burning out your team. By combining smart scheduling with targeted Meta advertising, we turn casual viewers into loyal followers.
Core Scope & Focus Areas
- Content Calendars: Planning multi-week schedules and adapting stories for different social platforms.
- Marketing Automation Workflows: Multi-tier drip sequences, behavioral trigger nurturing, and automated lead qualification.
- Social Media Ads: Setting up and managing targeted Meta advertising campaigns to reach the right people.
- SEO & Community Management: Optimizing page content for search engines and engaging with your online community.
"Consistency is a function of system design. When the pipeline is structured, creative output scales effortlessly."Principle 02 · Lifecycle Engine
System 02
IN
motion
motion
META
Typical Deliverables
Automated Workflow Scripts
Meta Ads Campaign Setup
30-Day Content Calendar
Email Journey Architecture
SEO Page Recommendations
Make it memorable
Creative direction & content systems
Image / Language / Form
Explore offering
Methodology & Cultural Resonance
Design is how your brand speaks before anyone reads a word. Drawing inspiration from local culture and blending it with modern aesthetics, I create visual systems that feel authentic. The goal is to build a brand signature that is both beautiful and practical for everyday use.
Core Scope & Focus Areas
- Visual Identity: Choosing the right typography, color palettes, and overall look that fits your brand's personality.
- Modular Asset Toolkits: Building easy-to-use Canva / Affinity templates, so your team can quickly create on-brand social posts and graphics.
- Photography & Art Direction: Using DSLR photography and curatorial direction to capture your products or art in the best light.
- Exhibition & Portfolio Design: Crafting beautiful physical or digital portfolios, pitch decks, and brand guidelines for creatives and businesses.
"A good visual system protects brand character. It creates instant recognition even before the first word is read."Principle 03 · Visual Distinctiveness
Toolkit 03
A POINT
of view
of view
Typical Deliverables
Brand Guidelines & Moodboards
Modular Social Templates
Artist/Business Portfolios
Custom Photography (DSLR)
Digital Asset Library
Prove what works
Analytics & experimentation
Observe / Test / Prove
Explore offering
Methodology & Empirical Feedback
It's easy to get lost in the data. I help you make sense of it by building clean dashboards and running structured A/B tests. Using tools like Power BI and SQL, we look at what's actually working, so you can stop guessing and start making informed marketing decisions.
Core Scope & Focus Areas
- Power BI Dashboards: Creating clear, visual reports that connect your marketing efforts to real business results.
- Data Analysis with SQL: Writing queries to extract, clean, and understand customer data and behaviors.
- A/B Testing Framework: Running controlled experiments on campaigns and content to see what resonates best with your audience.
- Funnel Optimization: Looking at the customer journey to identify where people engage the most and where they drop off.
"Data without context is just noise. Good analysis turns raw numbers into clear next steps."Principle 04 · Empirical Validation
Analytics 04
BETTER
by design
by design
SQL
Typical Deliverables
Power BI Marketing Dashboard
SQL Data Queries
A/B Testing Roadmap
Attribution Model Audit
Campaign Performance Report